FOR IMMEDIATE RELEASE

Citlalli Flores Zepeda, Founder of Citlalli Brands, Celebrates 20 Years in Business with the Launch of Solano Hispano, Grant Opportunities for Non-Profits, and Exclusive Sponsorships

Contact: Citlalli Flores Zepeda
Founder, Citlalli Brands
Phone: 707.302.0722
Email: citlalli@citlallibrands.com

Fairfield, CA – October 22, 2024 –  Citlalli Flores Zepeda, a respected business leader and former President of the Solano Hispanic Chamber of Commerce (2018-2019), is celebrating 20 years in business. To mark this milestone, she is officially launching Solano Hispano, a platform designed to serve the Spanish-speaking community of Solano County by providing access to essential resources, connections, and opportunities—all in Spanish.

As part of the celebration, Citlalli is offering a 50% discount on membership fees for the next 30 days, valid until Black Friday 2024, along with establishing a $25,000 grant fund to help qualified nonprofits cover their membership fees, granting them free access to the platform’s resources. —Non-profits that align with the platform’s mission are encouraged to apply and take advantage of this opportunity to enhance their outreach and engagement with the Spanish-speaking community—.

Additionally, she is providing businesses with exclusive sponsorship opportunities, allowing them to position themselves as "Impulsores del Desarrollo" and engage directly with the growing Spanish-speaking market in Solano County.

Solano Hispano: Empowering the Spanish-Speaking Community
The launch of Solano Hispano marks a critical step in Flores Zepeda’s vision to create a lasting impact in the Hispanic community. Once fully developed, the platform will serve as the go-to resource for Spanish speakers in Solano County, offering vital information in their native language to help them thrive.

"We are building something that will serve as a lifeline for the Hispanic community," Flores Zepeda explained. "Solano Hispano will be the central hub for education, business development, and family services in Spanish."

Solano Hispano is a community platform that centralizes vital resources, news, and updates specifically for the over 76,000 Spanish-speaking residents of Solano County. The platform bridges the gap left by traditional mass media, which struggles to reach the county’s entire population due to its unique media signal division. While Vallejo and Benicia receive Bay Area signals, the rest of the county is tied to Sacramento, despite being part of the Bay Area counties.

Solano Hispano delivers local content in Spanish, providing easy-to-access resources across education, immigration, health, business, and more. Links to English resources are accompanied by brief Spanish explanations to guide users.

Exclusive Sponsorship Opportunities: Impulsores del Desarrollo
Businesses seeking to connect with the over 76,000 Spanish speakers in Solano County can sponsor Solano Hispano through the Impulsores del Desarrollo de la Comunidad (Promoters of the Development of the Spanish-Speaking Community) program. To qualify as an Impulsor del Desarrollo, businesses must invest a minimum of $10,000. In return, sponsors gain premium visibility and access to several exclusive benefits, including:

• Featured Sponsor of the Month: A rotating spotlight that highlights major supporters.
• Exclusive Industry Representation: Sponsorship is limited to one business per industry, ensuring category exclusivity.
• Website and Media Exposure: Sponsors are prominently featured on the Solano Hispano platform, newsletters, and across social media channels.
• Video Interviews: Sponsors will be interviewed and featured on Solano Hispano’s YouTube channel and social media platforms, offering even greater exposure to the community.

Sponsorship funds directly support Solano Hispano’s mission by helping to cover the costs of content production, translations, and other initiatives aimed at empowering the Spanish-speaking community.

Solano Hispano reserves the right to accept or decline sponsorships to ensure alignment with its values. Sponsors must demonstrate ethical practices and a commitment to providing services that positively impact the community. Sponsorships from businesses with questionable ethics or those whose services do not align with Solano Hispano’s goals will not be accepted.

A Business Built with Integrity
Reflecting on her journey, Citlalli is proud to have built her business with integrity. "I didn’t want to work for another business in the same industry just to gain insights and become their competition. It took me longer to research, gather resources, and build my business, but it was worth it. No one can say I backstabbed them, which is something I experienced myself.”

Citlalli’s entrepreneurial journey began in 2004 with the creation of Alfa Design Services, which later expanded to include promotional products under the name Alfa Promotions. In 2012, Alfa Promotions was named Business of the Year by the Solano Hispanic Chamber of Commerce. 

Following personal changes, she rebranded the business as Alfa Entrepreneurs. Citlalli’s journey took a pivotal turn when she was approached by Entrepreneur Magazine regarding the use of the word Entrepreneur in her business name. Knowing that she had aspirations to one day publish a magazine, she decided not to fight the issue and instead embraced the opportunity to reimagine her brand. She renamed her agency Citlalli Brands, a name that better aligns with her mission of helping people shine their light in the world through powerful and authentic branding.

This dedication to ethical growth has allowed Citlalli Brands to become a trusted partner, offering everything from design services and promotional products to full branding solutions.

Leadership and Community Contributions
During her tenure as as President of the Solano Hispanic Chamber of Commerce 2018-2019, she championed the use of Spanish in local resources and events, collaborating with the Small Business Development Center (SBDC) and the Workforce Development Board to offer more training and resources in Spanish. She ensured mixers hosted by the Chamber embraced inclusivity by integrating more Spanish, further bridging the gap for local businesses and entrepreneurs.

Looking Ahead: The Future of Solano Hispano
Solano Hispano is just the beginning of Citlalli’s vision. Future plans include the addition of a YouTube channel, a printed magazine, and potentially an internet radio station, all aimed at further empowering the community. As the platform grows, it will expand its reach and impact, ultimately becoming a physical community center where Spanish speakers can access direct support and resources.

For more information about sponsorships, non-profit grant opportunities, or membership discounts, visit www.SolanoHispano.com or contact Citlalli Brands directly.

About Citlalli Flores Zepeda and Citlalli Brands
Citlalli Brands, founded by Citlalli Flores Zepeda, is a bilingual branding agency that helps businesses and non-profits establish, consolidate, and expand their brands. With 20 years of industry experience, Citlalli is proud to launch Solano Hispano as a key resource for Solano County’s Spanish-speaking residents. As a trusted advocate for the Hispanic community, her work has empowered countless businesses to improve their brand image and expand into both English and Spanish-speaking markets. 

Solano Hispano, powered by Citlalli Brands, is her latest initiative, designed to centralize resources for the Spanish-speaking community and provide opportunities for growth. Solano Hispano is not a separate business but a service owned and operated by Citlalli Brands. All transactions, including memberships and sponsorships, will be handled directly by Citlalli Brands, ensuring professionalism and accountability.

Join Solano Hispano Today
For more information about Solano Hispano, to apply for membership, or to inquire about sponsorship opportunities, visit www.solanohispano.com. Take advantage of the 50% membership discount available for the next 30 days and become a part of this growing platform that’s empowering the Hispanic community.

SPANISH VERSION OF PRESS RELEASE

MEDIA CONTACT
Citlalli Flores Zepeda
Founder, Citlalli Brands
707.302.0722
citlalli@citlallibrands.com